Web design: the style, nature, lay-out, ... of the website.
- First of all I would brainstorm about the design, lay-out, ... of the website.
- Then I would draw a sketch and immediately after that I would create the first draw.
- Next I would show the first draw at the client and of course listen to his/her/their opinion(s).
- Then if needed I would change the first draw until the client is contented.
How important is web design?
Well the lay-out, design, colors, ... are the first thing people notice on your website.
So ofcourse you want to give them a good, professional impression.